Old Jeans towels give old jeans a new lease of life. After all, the towels are made from 40% recycled cotton sourced from old jeans. The jeans are collected at Finlayson shops. They are sorted and crushed into fibre that is then spun into a yarn. The blue grey colour of the towel comes from the jeans fabric; it has not been dyed at all, which helps reduce the consumption of water and energy during production.
The rest of the materials are 40% Lyocell Tencel™ and 20% cotton. Lyocell Tencel™ is an ecological and durable fibre made from pulp. Lyocell Tencel™️ is soft to touch and has excellent absorbency. The fibre also evaporates moisture quickly, meaning that the towel dries fast. The ends of the towel are decorated with fresh stripes. The loop is on the long side of the towel.
The towel comes with a five-year guarantee and a STANDARD 100 by OEKO-TEX certificate. Together, they are a sign of high quality, safety and the absence of harmful chemicals.